How do you make a convenience store seem a happy place? Usually associated with child meltdowns and a quick dash in and out, we set about on trying to change that mentality with a simple smile.

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this existing supermarket needed a total refresh and a new approach to how it was perceived. situated on a busy hackney high street within an old cinema building, it had all the charm but none of the spark. that's where we came in.

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fresh wonder was inspired by the retro 80's & 90's brands such as 'happy shopper' where they were very bright and bold and didn't take themselves too seriously. we were tasked with designing the interior refurb and coming up with a whole new brand identity for them. we clocked onto the idea that supermarkets are generally quite stressful environments and we wanted to stray away from that with the aesthetics of the space and the colours of the brand. We simply slapped a big old happy smiley face everywhere and incorporated this smile into any areas as physically possible, notably on the high-level wayfinding signs.

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when you bring it all together it's a scheme that certainly put a smile on our faces!