IRO Sushi contacted us with a rather tasty brief: give their ever-growing string of UK spots a fresh new interior direction. Luckily, getting under the skin of existing brands and nudging them into bold, forward-thinking territory is very much our cup of tea, so we rolled up our sleeves and got stuck in.

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We were keen for IRO Sushi to truly own its new look. While we borrowed a fair few cues from Japanese culture, we couldn’t resist adding a cheeky twist—dialling things down with a more muted colour palette and softer, more tactile finishes. The result? A space heavily inspired by Japandi design, where Japanese minimalism meets Scandinavian practicality, all wrapped up in a calm, cosy aesthetic that practically whispers, “stay a while.” 

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A big part of the magic lay in crafting memorable brand icons—little visual nuggets that could be easily lifted and dropped into existing restaurants, as well as future sites lined up in their grand rollout plans.

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As for the Tunbridge Wells location, it had a previous life as a Taco Bell.We inherited a fair few of its features, but gave them a proper glow-up, reworking and refining everything until it felt unmistakably, unapologetically on brand.