Lewis from LGVA approached us with a fresh idea for his new venture. After an illustrious career as a ballet dancer in Seoul, South Korea, he was ready to pivot and channel his expertise into helping fellow creatives as a virtual assistant.

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The brand had to strike the perfect balance, smart, polished, but without going overboard on edgy or flashy. We wanted it clean and crisp to resonate with the creative crowd. So, we crafted a sleek icon that would work seamlessly across everything from business cards to social media profiles. To tie it all together, we introduced the tagline: ‘creatives assisting creatives’ a perfect snapshot of Lewis’s journey from dancer to digital dynamo.

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We then brought the brand to life online with a fully responsive, interactive website, and designed a full suite of stationery, from business cards to branded envelopes, to ensure Lewis’s professional creative vibe was on point from every angle.