As we’ve mentioned before, we’re all about bringing other designers' ideas to life through the magic of 3D modelling and rendering. So, when Rich from Brawn hit us up with the TGI Fridays brief, we were pretty much buzzing to dive in!

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TGI Fridays has that iconic American bar vibe, packed with Americana knick-knacks, neon signs lighting up every corner, and walls dripping with character. This time around, all the classic elements were there, but were given a fresh twist with a modern approach to branding and artwork throughout the space.

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To balance out all the boldness, the vibe was softened with velvet upholstery and warm, stained tongue and groove timber boarding. The result? A strikingly intense look that screams TGI Fridays but with just enough of a twist to make you feel like there’s something new and exciting going on.

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The visuals and walk-through presentation were an absolute hit and played a big role in helping the design team sell the concept with style!